Google Enhanced Ecommerce

Google Enhanced Ecommerce (GA4)

The Google Enhanced Ecommerce (GA4) add-on gives additional options to configure analytics that are not included in default CS-Cart. The add-on allows you to track user actions in online stores, including the frequency of product views, information about transitions to the product page from the store pages, adding to the cart and deleting from it, statistics on the checkout funnel steps, order complete, registration of new customers, adding products to the list for comparisons, buy in 1-click, etc. It is also possible to create your own custom events for tracking.
Enter the comma separated URLs of the storefronts where this product will be used.
Select the CS-Cart edition on which you will use the add-on.
The update period determines the period of time when you can get access to the new versions of this add-on compatible with the new versions of CS-Cart software released during the chosen period.
To instal the add-on, we will need the FTP access to your server. Please send it along with the order number to once the order is paid.

Please consider Google Tag Manager (GTM) add-on  which is to replace Google Enhanced Ecommerce (GA4) add-on. 

Google recommends to use Google Tag Manager (a tag management system by Google) to collect data from a website and send the data to Google advertisement and measurement products like Google Analytics.

Note: These add-ons are not compatible, so you should use either one or the other, but Google Tag Manager (GTM) is recommended.


Google Enhanced Ecommerce (GA4) Add-on Features

Supports both Universal Analytics and Google Analytics 4 resources

The add-on settings provide the ability to work with both UA (to be disabled by Google beginning July 1, 2023) and GA4 resources:

Event Tracking in Google Enhanced Ecommerce (GA4)

The add-on allows you to track the following events:

  • Page view
  • Click on the product in the catalog
  • The product adding/removing to the cart
  • The checkout process complete
  • The checkout process steps
  • Buy in one click
  • Banner click
  • The product adding to the comparison list
  • The product adding in the wishlist
  • New user registration
  • The user sign into his account
  • Custom events

Track info on any important  event: pictures browsing (src tracking), clicking on URL (href tracking), clicking on a certain block (id tracking), etc.:

Reports and Analytics 

Determine the statuses of paid and refunded orders:

Customize the list of events that affect the bounce rate:

User Activity Statistics

With this add-on, the following reports will be available:

Shopping Behavior

Checkout Behavior Analysis

Product Performance

Sales Performance

Product List Performance

as well as marketing reports related to Internal Promotion and various Coupons.

Additional Features

The add-on has a built-in system of notifications for users about stats collecting, but no personal data is sent to any third-party services:

The IP anonymization function will hide the user's IP address in Google Analytics - just enable this function in the account settings and run it in the general settings of the add-on.



Learn more in add-on documentation.

Need modifications or any assistance? Please, feel free to contact us via HelpDesk system.


6 months of the free upgrade period included.

Works correctly with the popular themes YOUPI and UniTheme.

  • CS-Cart B2C
  • CS-Cart Ultimate
  • Multi-Vendor
  • 4.17.x
  • 4.16.x
  • 4.15.x
  • 4.14.x
  • 4.13.x
  • 4.12.x
  • 4.11.x
  • 4.10.x
  • Responsive
Please, Contact us, if you need add-on for another version.
  • Simple config and integration with Google.
  • Collects stats on user's actions with products.
  • Analyse user's behavior.
  • Collects stats on sales effectiveness, internal promotions, product coupons, etc.
  • Detailed info on order funnel.
  • Transactions tracking.
  • Create your own events to track.
  • Pop-up with warning about stats collecting without personal data usage.

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CS-Cart/ Multi-Vendor 4.10.1 - 4.17.1
Version 2.0 from 29 Jun 2022
[+] - Сompatibilу with Add-ons manager v2.1.
[+] - Ability to update the add-on via the CS-Cart Update Center.
[+] - Compatibility with CS-Cart and Multi-Vendor v. 4.14.х was added.
[+] - Google Analytics 4 support was added.
[+] - User IP anonymizer was added.
[+] - The ability to specify the events affecting the bounce rates was added.
[+] - The ability to specify the status of paid and returned orders was arred.

CS-Cart/ Multi-Vendor 4.3.1 - 4.9.3
Version 1.0 from 13 Oct 2017

Get 20 technical support credits
ATTENTION! Make sure your store version and theme is listed in the sections below.
Product edition:
  • CS-Cart B2C
  • CS-Cart Ultimate
  • Multi-Vendor
Supported versions:
  • 4.17.x
  • 4.16.x
  • 4.15.x
  • 4.14.x
  • 4.13.x
  • 4.12.x
  • 4.11.x
  • 4.10.x
Themes compatibility:
  • Responsive

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Key Features

  • 14 Days Money Back Guarantee
    Money back guarantee
  • Guaranteed Bug Free
    Free bug fixing forever

    We guarantee a fix for a reported bug within 20 business days. 

  • Easy Installation
    Easy to install

    It takes 5 minutes to instal our products using the step-by-step instructions.

  • Multilingual
    Multilingual by default

    Translated in English and Russian. The language variables of the add-on are edited right through the administration panel of the store, so you can add your translation easily.

  • Open access to the source code
    Open access to the source code

    Our code is 100% open. Anyone can check the code and see what is under the hood. All kinds of modifications are possible.

  • No changes in the CS-Cart core
    No changes in the CS-Cart core

    We do not make any changes in the engine's core to comply with the CS-Cart development standards. So you will not get in trouble upgrading your CS-Cart store to the next version.

  • Speed optimization
    Speed optimization

    We understand that speed for an online store does matter. We analyse and optimize our add-ons code to make your store work as fast as possible.

  • Compatible with the mobile phones and tablets
    Compatible with the mobile phones and tablets

    Our products are tested on mobile devices, tablets; operating systems: Windows, MacOS, Linux; browsers: IE10+, Google Chrome, FireFox, Safari, Opera.


  • "Ask
    Ask any questions

    If you have any questions on the product functionality or you are not sure that you got everything right, contact us, and we’ll get back to you within one business day!

  • If you have any modifications
    Information for owners of modified web stores

    We can not guarantee the compatibility of our add-ons if you have a modified store or there are third party add-ons installed. We can adapt our products to your store on a paid basis. Please contact us for a quote.

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