Google Tag Manager

Google Tag Manager (GTM)

The add-on allows you to integrate Google Tag Manager and add tags on your own to track the site statistics with no help from programmers. Add, remove and edit tags directly through the interface of the free Google Tag Manager. Track various events in your store and analyze them in your personal Google Analytics account.​

Enter the comma separated URLs of the storefronts where this product will be used.
Select the CS-Cart edition on which you will use the add-on.
The update period determines the period of time when you can get access to the new versions of this add-on compatible with the new versions of CS-Cart software released during the chosen period.
To instal the add-on, we will need the FTP access to your server. Please send it along with the order number to once the order is paid.
Note: This add-on is not compatible with Google Enhanced Commerce (GA4) add-on, so you should use either one or the other, but Google Tag Manager (GTM) is recommended by Google.

Analysis of statistical data on the behavior of website visitors is a powerful tool for SEO specialists and Internet marketers. 

You don’t have to hire a developer to track events related to the purchase of a product, its views, adding to the cart, or any other actions of customers on your site. For these purposes, there are special tags that can be managed via the Google Tag Manager (GTM) service.

Google Analytics 4 Support

All collected information can be viewed in a special Google Analytics service - the add-on contains a number of settings for a GA4 property.


For the convenience of collecting and further analyzing statistical data, all GTM events can be divided into 3 groups: Store Events (events not directly connected with purchase on the site), Ecommerce Events (Targeted Purchase Actions) and Remarketing Events (tracking actions that can be analyzed for advertising purposes).

Add-on Features:

  • Separate GTM events management page.
  • Ability to create properties for UA and GA4.
  • Ability to create additional dynamic parameters for GTM events (category, action, etc.).
  • Ability to set a goal for Yandex.Metrica in a GTM event.
  • Ability to send product lists (all items or only products in the visible area).
  • GTM Events are grouped into 3 types: Store Events, Ecommerce Events, and Remarketing Events.
  • Ability to track the purchase / refund of products when the order status changes.
  • Ability to create custom GTM Store Events.


Learn more in add-on documentation.

Need modifications or any assistance? Please, feel free to contact us via HelpDesk system.


6 months of the free upgrade period included.

Works correctly with the popular themes YOUPI and UniTheme.

  • CS-Cart B2C
  • CS-Cart B2B
  • CS-Cart B2B & B2C
  • CS-Cart Ultimate
  • Multi-Vendor
  • Multi-Vendor Plus
  • Multi-Vendor Ultimate
  • 4.18.x
  • 4.17.x
  • 4.16.x
  • 4.15.x
  • 4.14.x
  • 4.13.x
  • 4.12.x
  • 4.11.x
  • 4.10.x
  • Responsive
  • UniTheme
  • YOUPI Theme
Please, Contact us, if you need add-on for another version.

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CS-Cart/ Multi-Vendor 4.10.1 - 4.18.1
Version 1.5 from 25 Mar 2024
[+] - The ability to send data about the currency selected on the storefront was added..
[+] - The ability to notify users that user_id is being sent to analytics was added.
[+] - The ability to exclude delivery costs from the total order amount was added.
[*] - The entire structure of categories is transferred to the event data.
[*] - In the admin panel, when tracking purchase/refund events, the google tag is used.
[!] - Sometimes the view_item event fired incorrectly after adding an item to the cart. Fixed.
[!] - When the “Maps and Geolocation” add-on was enabled, there were problems with the add_to_cart event triggering on the product detail page. Fixed.
[!] - An error occurred after adding a product to the comparison list. Fixed.
[!] - The purchase event might not be sent on the order completion page if an ajax request to change the status from the payment method is first executed. Fixed
[!] - When adding an item to the cart several times, the add_to_cart event incorrectly calculated the quantity of the item. Fixed.
[!] - Fixed PHP notice associated with the product brand.

Version 1.4 from 16 May 2023
[+] - The ecommerce object is cleared prior to pushing an ecommerce event to the data layer.
[*] - The algorithm for tracking the "Purchase" changed. For orders paid online, the event in GTM is transmitted from the checkout.complete page.
[!] - For the view_item event, the data about the selected product variation could be transmitted incorrectly. Fixed.
[-] - Universal Analytics is no longer supported.

Version 1.3 from 12 Oct 2022
[+] - The ability to track the cart page visits was added.
[!] - Information about the currency was not always sent. Fixed.

Version 1.2 from 20 Jun 2022
[+] - GA4 support was added.
[*] - Events are tracked taking into account the object.

Version 1.1 from 05 May 2021
[+] - A separate page for managing GTM events was added.
[+] - The ability to set additional dynamic parameters for GTM events was added.
[+] - The ability to set a target for Yandex.Metrika in the GTM event was added.
[+] - The ability to send product lists (E-Commerce) for product blocks was added.
[+] - The ability to send product lists from the visible area of the user's screen was added.
[+] - Custom events for page visits, clicks and form submissions.

Version 1.0 from 04 May 2021

Integration with Google Tag Manager - this is easy!
Get 20 technical support credits
ATTENTION! Make sure your store version and theme is listed in the sections below.
Product edition:
  • CS-Cart B2C
  • CS-Cart B2B
  • CS-Cart B2B & B2C
  • CS-Cart Ultimate
  • Multi-Vendor
  • Multi-Vendor Plus
  • Multi-Vendor Ultimate
Supported versions:
  • 4.18.x
  • 4.17.x
  • 4.16.x
  • 4.15.x
  • 4.14.x
  • 4.13.x
  • 4.12.x
  • 4.11.x
  • 4.10.x
Themes compatibility:
  • Responsive
  • UniTheme
  • YOUPI Theme

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Key Features

  • 14 Days Money Back Guarantee
    Money back guarantee
  • Guaranteed Bug Free
    Free bug fixing forever

    We guarantee a fix for a reported bug within 20 business days. 

  • Easy Installation
    Easy to install

    It takes 5 minutes to instal our products using the step-by-step instructions.

  • Multilingual
    Multilingual by default

    Translated in English and Russian. The language variables of the add-on are edited right through the administration panel of the store, so you can add your translation easily.

  • Open access to the source code
    Open access to the source code

    Our code is 100% open. Anyone can check the code and see what is under the hood. All kinds of modifications are possible.

  • No changes in the CS-Cart core
    No changes in the CS-Cart core

    We do not make any changes in the engine's core to comply with the CS-Cart development standards. So you will not get in trouble upgrading your CS-Cart store to the next version.

  • Speed optimization
    Speed optimization

    We understand that speed for an online store does matter. We analyse and optimize our add-ons code to make your store work as fast as possible.

  • Compatible with the mobile phones and tablets
    Compatible with the mobile phones and tablets

    Our products are tested on mobile devices, tablets; operating systems: Windows, MacOS, Linux; browsers: IE10+, Google Chrome, FireFox, Safari, Opera.


  • "Ask
    Ask any questions

    If you have any questions on the product functionality or you are not sure that you got everything right, contact us, and we’ll get back to you within one business day!

  • If you have any modifications
    Information for owners of modified web stores

    We can not guarantee the compatibility of our add-ons if you have a modified store or there are third party add-ons installed. We can adapt our products to your store on a paid basis. Please contact us for a quote.

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